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PEPSI
'PRESS PLAY
ON SUMMER'
Playful patterns, illustrations and designs for Pepsi's 'Press Play On Summer' campaign prize merchandise. I translated the program into a wearable, fashion-forward collection of merch inspired by tropical, musical, and summer themes.
Work included creative direction, putting together a thematic product assortment and selecting blanks, and developing all graphics and illustrations.
SCOPE
Art Direction, Graphic Design, Illustration, Merch Design
CLIENT
Pepsi - 2023
THE COLLECTION
MINI-SKATEBOARD, BOOGIE BOARD, CAMP SHIRT, BEACH TOWEL, FOAM TRUCKER HAT, BUCKET HAT, TOTE, TANK TOP
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